https://www.helloggandco.com/home daily 1.0 2024-04-16 https://images.squarespace-cdn.com/content/v1/5dd9b645f6076253868af5e6/3e7c5add-92a8-4d7c-b88e-b8cecbbf87a7/Headshots+2023-website+front+page-fav.jpg Home - Grace Allen + The GG & CO. Team Your Stand-in Director of Event Marketing + Event Production Team https://images.squarespace-cdn.com/content/v1/5dd9b645f6076253868af5e6/1579983391538-KWIUJ7VT99NRP2VM01MN/Press+Logos+Long+Skinny+Version.png Home https://www.helloggandco.com/about daily 0.75 2024-05-28 https://images.squarespace-cdn.com/content/v1/5dd9b645f6076253868af5e6/03286f78-b4b0-4699-8df7-8d0f2562d5e5/Headshots+2023-website+sitting+couch.jpg About - Grace Allen Grace Allen has been doing experiential brand marketing for 25+ years. Grace drives results by keeping business goals, like revenue growth and brand awareness, in mind. She creates innovative brand experiences purpose-built as part of larger integrated marketing campaigns. Her time in-house working at tech companies allowed her to build, grow and lead event marketing teams driving measurable business results. She’s developed event strategies and executed events globally, of all sizes - with celebrities, former presidents, a former first lady, fortune 500 companies, and tech startups. She’s enabled sales teams, developed tech stacks with marketing ops, collaborated with design teams for on-brand assets, and pitched multi-million dollar event marketing roadmaps to company leadership. Her events cover Washington, DC, New York, London, France, Las Vegas, and Texas (and beyond). Grace embodies a profound combination of creative and strategic thinking that set her apart. She started GG & CO. because she recognized a gap for many companies between their events, business strategy, and marketing. She is driven to provide the value of a senior marketing professional to companies of all sizes who need to effectively and efficiently scale. https://images.squarespace-cdn.com/content/v1/5dd9b645f6076253868af5e6/ecdf3f42-f2bc-48a9-b993-67f434018e80/Sara+Ruddle+Headshot+2023.jpg https://www.helloggandco.com/contact daily 0.75 2024-05-28 https://www.helloggandco.com/reviews daily 0.75 2019-12-07 https://www.helloggandco.com/gallery daily 0.75 2021-05-16 https://images.squarespace-cdn.com/content/v1/5dd9b645f6076253868af5e6/1577399142386-RFCN2Y8540Z0D72G0117/Michelle+Obama+Close+Up.jpg Gallery https://images.squarespace-cdn.com/content/v1/5dd9b645f6076253868af5e6/1577399204966-A7O9HBONOPOQUDPY978I/_CNC0338.jpg Gallery https://images.squarespace-cdn.com/content/v1/5dd9b645f6076253868af5e6/1577399307722-OURDN4SZS7IUNNLA8BV7/3e753157968563.59ea6375f004c.jpg Gallery 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https://images.squarespace-cdn.com/content/v1/5dd9b645f6076253868af5e6/1579986330904-U4I0G2I9FNZWL4QR4WE9/Girl%252Bon%252Bphone Services - Strategy Grace gets to know you, your business, and how your teams work together. Then she helps you build an event strategy that ladders up to the business goals and team structure. She specializes in virtual, hybrid and in-person events. Event alignment with business goals Annual event strategy/roadmap Event format(s) — roadshow, Summit, hosted dinner series, brand activation, trade shows, virtual, and more. Event + project briefs Event KPIs + goal setting Budgets + revenue streams Analysis + reporting https://images.squarespace-cdn.com/content/v1/5dd9b645f6076253868af5e6/1579986366576-E8NS0ZDEPTCH001NEO84/workshop%2Bparticipant.jpg Services - Marketing Using your brand voice and team structure, Grace will fill in where you need her to build a results-oriented marketing strategy and execution plan for your events, both virtual and physical. She can provide guidance for your team, or work hand-in-hand with them to execute. Marketing project management Audience identification + acquisition Registrations/RSVPs Website, email, + social media strategy Influencers + affiliates Event technology Messaging + copy Asset design https://images.squarespace-cdn.com/content/v1/5dd9b645f6076253868af5e6/1579985778260-CF3MX1RROMOWTUGQ8PPK/people+networking.jpg Services - People + Process Grace trains, guides and builds processes for your internal teams who are responsible for driving event success. Marketing Team: Process + playbook building Coaching + development for event marketing professionals Sales + Customer Teams: Messaging + specific strategies to drive event goals Trainings for pre, during, + post-event https://images.squarespace-cdn.com/content/v1/5dd9b645f6076253868af5e6/1579985133724-H4CTEIMJ0K71TKK2VWGJ/guy+taking+photo+of+girl+with+milkshake.jpg Services - Design Event design — for digital or physical events — is a critical part of your program. Grace works with your design team or she can bring in partners to develop on-brand visual themes that ladder up to event and company goals. Visual design architecture + concepts Digital + physical design Entertainment + talent procurement Experiences that drive engagement https://images.squarespace-cdn.com/content/v1/5dd9b645f6076253868af5e6/1579985341300-11NX2D3KQK8CBIP3BJBT/summit+shot+of+audience+and+stage.png Services - Content + Thought Leadership Hosted events, whether virtual or physical, are a key opportunity to elevate your company as a thought leader. Grace can provide guidance, procurement, and management for elements such as: Agenda + session format consultation + oversight External + internal speakers Run-of-show/production flow Omni-channel marketing consultation to extend event content https://images.squarespace-cdn.com/content/v1/5dd9b645f6076253868af5e6/1579986052371-MZ5FQ2D5JXIG07JHPXVT/_CNC5865.jpg Services - Partnerships + Sponsorships Whether you’re sponsoring an event or driving sponsors for a hosted event, Grace can create and streamline the process for both virtual and physical experiences. Hosted + Third-Party Events: Strategy + package development Contract negotiation guidance Event-selection/format + guidance Activation strategy https://www.helloggandco.com/tool-box daily 0.75 2023-08-18 https://images.squarespace-cdn.com/content/v1/5dd9b645f6076253868af5e6/39fb1a0b-6d71-4785-bff0-37aa141ba178/Headshots+2023-clipboard-website.jpg https://images.squarespace-cdn.com/content/v1/5dd9b645f6076253868af5e6/626aa584-79a1-45bd-9c45-fc811405e2e6/Grace+working+at+laptop+view+down+writing.jpg https://images.squarespace-cdn.com/content/v1/5dd9b645f6076253868af5e6/3fc2cc51-7b95-4765-bfe3-22f2d1e03071/Grace+working+laptop+side+view.jpg https://www.helloggandco.com/tool-box-1 daily 0.75 2023-02-21 https://images.squarespace-cdn.com/content/v1/5dd9b645f6076253868af5e6/0887838b-c752-4117-8663-ca9004befbee/Grace+at+desk_headshot.jpg https://www.helloggandco.com/store daily 0.75 2023-02-16